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Établissements Peugeot Frères

Établissements Peugeot Frères is the holding company at the head of the Peugeot family group and pursues the development of the Peugeot story through three businesses: automobiles, investment and the brand. Its structured governance unites the members of the Peugeot family and fosters an entrepreneurial, responsible and long-term dynamic in these different businesses.


With a history spanning more than two centuries, Etablissements Peugeot Frères has always been committed to transforming society through active involvement in various fields. It plays a special role as a partner of Peugeot Sport, thanks to its family-owned shareholder nature and its long-term vision.


The shared values of trust, rigour and responsibility between Etablissements Peugeot Frères and Peugeot Sport strengthen their partnership. By cultivating the Peugeot name as a symbol of innovation, excellence and quality, they aim to generate enthusiasm among shareholders and employees alike by rallying them around their shared commitment to the 9×8 endurance programme, as well as their passion for hybrid motor sport. Their joint quest for performance gives them the opportunity to take up this ambitious challenge with determination.