Kappa, New Official Supplier of Team Peugeot TotalEnergies

Peugeot Sport is pleased to announce the arrival of Kappa as its new official equipment supplier. This strategic partnership brings together two iconic brands, sharing a common vision that combines sport, technology, design, and aesthetics.

By becoming the official supplier of technical and lifestyle apparel for Peugeot Sport, Kappa brings its renowned expertise to support the teams, drivers, and fans. This partnership marks a new chapter in the history of both brands, united by shared values: ambition, technological innovation, and a constant commitment to exploring new marketing opportunities.

A partnership between sport, technology, and design

Kappa, an iconic brand in sportswear, has established itself as a key player in textile innovation by developing equipment that combines high performance, comfort, and sleek design. This approach aligns perfectly with the philosophy of Peugeot Sport, which continuously pushes the boundaries of technology to dominate international competitions, including the FIA World Endurance Championship (FIA WEC).

Together, Peugeot Sport and Kappa will work to design an exclusive range of technical gear tailored to the needs of every member of Team Peugeot TotalEnergies, from drivers to engineers and mechanics, while also offering a lifestyle collection for fans. This collection will not only create a strong connection with them through products that are both aesthetic and inspiring but will also enhance the visibility and recognition of both brands in new markets.

A technical and aesthetic partnership

This partnership is also part of a broader marketing strategy aimed at appealing to a wider audience by combining innovation, design, and performance. The exclusive collection to be unveiled on this occasion is expected to become a strong engagement driver with fans. As the official supplier of the Team Peugeot TotalEnergies uniforms, Kappa will help enhance the brand’s image on international circuits and beyond. The new uniforms, both technical and aesthetic, will reflect the dynamic and modern identity of both brands. Furthermore, this collection will help engage existing and potential partners by embodying a shared vision of innovation and style, while strengthening the dynamic and forward-thinking image of Peugeot Sport and Kappa.

Claire Magnant, Stellantis Motorsport Program Manager, said: « We are thrilled to welcome Kappa as the new official supplier for Peugeot Sport. This partnership symbolizes the union of two visionary brands, driven by a shared passion for performance and innovation. With Kappa, we share a desire to explore new ideas, whether on track or in the way we connect our teams and fans around the world. We are confident that this partnership will help strengthen the identity of Peugeot Sport while inspiring new generations of enthusiasts. »

Nicolas Jouvenne, Sponsoring Manager at Kappa France, stated: « We are proud to partner with Peugeot Sport, a benchmark in the world of motorsport. This partnership perfectly embodies the DNA of Kappa, combining performance, technicality, and elegance. Dressing such a prestigious team as Peugeot Sport is a unique opportunity to showcase our expertise in sports and lifestyle gear. We look forward to seeing our creations on the race tracks and sharing this adventure with Peugeot Sport’s supporters. »

About Kappa

Kappa, founded in 1958, is an iconic Italian brand specializing in sports and fashion wear. Its distinctive logo, representing a man and a woman back to back, symbolizes equality and unity. Initially recognized for its technical innovations in sports, notably with its KOMBAT™ technology, Kappa made its mark in the world of streetwear in the 90s, becoming a reference in urban fashion. The brand combines performance and style, revisiting its classics to meet current trends. Fusing technical innovation with bold design, Kappa is now a key player in sportswear and culture, partnering with both fashion houses and prestigious football clubs, as well as music festivals, to continue to shine around the globe.

About Peugeot Sport

Since its inception, Peugeot Sport has pushed the limits of performance and innovation in motorsport. Combining technological expertise, boldness, and passion, Peugeot Sport takes on the most demanding challenges in international competitions while adopting a sustainable and responsible approach. Whether through its FIA World Endurance Championship (WEC) program with the PEUGEOT 9X8, its involvement in cutting-edge technology development, or its heritage marked by iconic victories, Peugeot Sport embodies French excellence in competition. With a constant spirit of innovation, Peugeot Sport is also a key player in the energy transition, developing mobility solutions that are more environmentally friendly.